Focus on the Focus Group as a PR Tool

For the May Membership Luncheon FPRA members were fortunate to hear longtime FPRA member and Florida State University Associate Professor, Dr. Jay D. Rayburn, discuss the usage of focus groups as a public relations tool.

Support the Florida Public Relations Education Foundation!

 We received the following message from Adrienne Moore, APR, CPRC, Chairman of the FPR Education Foundation. We encourage you to participate! Dear FPRA Chapter Members: The 25th anniversary fundraising campaign kicked off earlier this year to increase the Florida Public Relations Education Foundation fund by $25,000. Since this is the time of year when student members and […]

Capital Chapter Seeking Board Applicants

Have you been thinking about getting more engaged and involved in FPRA? Consider taking a leadership role by serving on the Capital Chapter board of directors. Simply complete an interest survey to be considered for one of the many positions available. This is a great opportunity to make new friends, give back to our industry […]

Join Us at the FPRA Bingo Social!

FPRA Capital Chapter Spring Membership Mixer – Bingo Social Join us April 11, 2011 at Krew de Gras Midtown Tavern from 5:30pm to 7:30pm. No charge to attend! FREE bingo cards for FPRA Members! Non-Members and friends are welcome. $2 per bingo card for non-members.

FPRA Capital Chapter Announces 12th Annual ER for PR

FPRA’s Capital Chapter will host the 12th annual ER for PR event, a free counseling workshop for non-profit organizations, on March 17, 2011. Local charities and not-for-profit organizations which may not have the resources for marketing and communication staff are provided the opportunity to be counseled one-on-one by experienced public relations and communications specialists. The […]

Image Awards Best Practices

The two-page summary is worth 70 percent of the total score. Allocate your time accordingly. The summary (and entry as a whole) has specific guidelines in terms of content and formatting – it is extremely important to follow the directions exactly. A simple error or omission will lead to disqualification.

What’s Hot in Social Media: Quora

In a new year where “platform fatigue” has begun to creep into our vocabulary, new innovative ways to interact with one another re-energize us and keep us begging for more. One such social site that has received a considerable amount of attention recently is Quora. Founded by former Facebook employees, Quora calls itself a “continually […]

Making the Case for Mobile Marketing at the November Membership Luncheon

Written by: Lauren Antista – Communications Coordinator, Florida Psychological Association Senior VP and Manager of Southeast Digital for Edelman Craig Kronenberger presented a strong case for mobile marketing to the members of FPRA’s Capital Chapter.  Craig cited compelling statistics that the growing market of teens and adults (15 and 30) worldwide are increasingly reliant on […]