Call for Entries: 2023 Local Image Awards

Calling all public relations, marketing and media professionals of the Capital City! The FPRA Capital Chapter is now accepting entries for our 2023 Local Image Awards.

The 2023 submission deadline has been extended to Tuesday, March 7, 2023 at 11:59 p.m. Submit entries to

Awards will be presented during the FPRA Capital Chapter’s 2023 Local Image Awards Ceremony on Thursday, April 27, from 5:30 – 7 p.m. at Parkview at Cascades. Winners will be notified in advance so they can plan their attendance.

Full details can be found at or downloaded as a Word doc. For more information, contact Director of Awards & Recognition Valencia Scott at [email protected] or (850) 606-6212.

About the Image Awards

The Florida Public Relations Association’s (FPRA) Local Image Awards competition is the precursor to FPRA’s Golden Image Awards, a standard of public relations excellence in Florida.

Conducted annually, the Image Awards competition provides PR practitioners a platform to be recognized in their home markets for their outstanding public relations tools and programs. The Image Awards competition mirrors the Golden Image Awards but is held on a local level.

The Image Awards also gives entrants insights for entering their work, if they so choose, into the statewide Golden Image Awards competition.

Both award competitions include four divisions: Public Relations Programs, Collateral of Public Relations, Digital Tools of Public Relations and Student Projects in Public Relations. Each division includes multiple categories.

Award-winning entries incorporate sound public relations research and planning, the highest standard of production, execution, evaluation of results, budget and return on investment.

How to Enter

To enter our Local Image Awards competition, visit and click on the Capital Chapter column on the right. You may enter as many local competitions as you would like. Details about the awards presentation for the Image competition you have entered should be available on the chapter entry form.

FPRA Members

Members of FPRA can view winning Golden Image entries dating back to 2004.* Login to the and select Golden Image Awards from the Members tab.

*Note that winning two-page summaries from 2019 and previous years do not reflect the current entry requirements, which were updated in 2020.

Entries for the 2023 FPRA Capital Chapter Image Awards are due Tuesday, March 7, by 11:59 p.m.

Entries must be submitted online at

Judging Criteria

The Image Awards program is a public relations competition. As such, it is the public relations aspect of the entry that will receive the greatest scrutiny by the judges. To this end, the judges first read and evaluate the summary accompanying the entry. Seventy percent of the scoring is based on the summary. It should explain the reason and need for the development of the public relations program or tool, how it was implemented and the results. The judges then review the support materials for professionalism, innovation and design to score the remaining 30 percent of the entry.

The judging method allows the judges to concentrate on the following criteria required in each two-page summary.

Two-page Summary Requirements

Research/Situation Analysis – 10 points

-Defining the Problem (5 pts.)

-Employed Research Methods (5 pts.)

Planning – 20 points

-Goal-Directed Strategic Thinking (5 pts.)

-S.M.A.R.T. Objectives Provided (5 pts.)

-Strategies & Tactics Distinguished (5 pts.)

-Audience Identification (5 pts.)

Implementation – 15 points

-Sequence of Events/Timeline (5 pts.)

-Effectiveness of Plan Messaging (5 pts.)

-Program/Plan Creativity (5 pts.)

Evaluation – 10 points

-Objectives Met (5 pts.)

-Goals Met (5 pts.)

Budget – 12 points

-Budget Documentation (5 pts.)

-Budget Justification (7 pts.)

Entry Clarity – 3 points

-Professionally written, clear, concise and overall possessed good grammar usage (3 pts.)

Support Material – 30 points

Total – 100 points

Divisions and Categories

Rules for Entry

Awards Presented

Judging Process & Rubric