Tallahassee PR Pros Recognized for Outstanding Accomplishments in 2014

TALLAHASSEE, FL — Several of Tallahassee’s top public relations professionals were today honored on for their outstanding work and accomplishments over the past 12 months. The Image Awards, a red carpet event, is presented annually by the Capital Chapter of the Florida Public Relations Association to encourage and promote the development of public relations professionalism in the Big Bend.

“The Image Awards recognize Tallahassee’s best public relations programs and honor the top PR professionals in our community,” said Jan Dobson, FPRA Capital Chapter president. “The entry process is rigorous. Orlando PR judges selected the winning entries as those meeting the highest standard of research, execution, results and budget measurement.”

The Grand All Image Award – the highest award available through the Image Awards program – went to Salter>Mitchell and The International Rhino Foundation for launching Team Rhino, “a massive effort to globalize support for rhino conservation from the grassroots up.” To increase the involvement of millennials, the firm developed a successful digital marketing campaign that drove diverse, widespread support for anti-poaching efforts.

The chapter’s most prestigious honor, the Stanley Tait Award for Professional Service, was presented to Christina Johnson, president & CEO of On3 Public Relations, a certified woman-owned firm she has run since 2008. The award celebrates the spirit, professionalism and leadership of the late Stan Tait, a Tallahassean, award-winning PR counselor and mentor to many chapter members.

An FPRA member since 2007, Johnson has served in numerous leadership positions for the Chapter over several years and in 2009-2010 was recognized as Chapter Member of the Year. Johnson‘s firm is credited with providing invaluable strategic advice to the Florida restaurant and lodging industry during the Deepwater Horizon Oil Spill. Other projects include the $1.2 billion Central Florida Partnership/Sunrail and the SafeBeat Initiative, a $1 million campaign to provide free EKG heart screenings for public high school students in Hillsborough County.  According to her nominator, Johnson’s “experience and knowledge of Florida’s political landscape and the example she sets for female entrepreneurs and public relations professionals is invaluable… she is a great mentor and someone who sets a wonderful example for others.”

A complete list of the awards presented is as follows:

Division A Grand All Image Award:Team Rhino Launch on World Rhino Day
Salter>Mitchell
The International Rhino Foundation

Division B Grand Image Award: I’m In News Release
Moore Communications Group

Division C Grand Image Award: DRVN 850 Public Service Announcement Videos
City of Tallahassee

Division A, Category 1: Community Relations

Judges’ Award, Image Award: “Where’s the Beep?” Smoke Alarm Awareness
City of Tallahassee Fire Department

Judges’ Award: Letters to Veterans Writing Campaign
Moore Communications Group

Division A, Category 2: Public Service

Judges’ Award, Image Award (tie): DRVN 850
City of Tallahassee

Image Award (tie): I’m In Campaign
Moore Communications Group

Division A, Category 3: Institutional

Image Award: National Court Reporters Association: Take Note
BowStern
National Court Reporters Association

Judges’ Award: Disability Employment Awareness
Melanie Mowry Etters, APR, CPRC
Agency for Persons with Disabilities Communications Team
Vocational Rehabilitation Communications Team

Judges’ Award: KCCI Continuation Campaign
Taproot Creative

Division A, Category 6: Internal

Judges’ Award, Image Award: DigiTally Download Detectives
City of Tallahassee

Division A, Category 7: Promotional/Marketing

Judges’ Award: Seeing the Vision through the Fog of Construction
City of Tallahassee

Division A, Category 8: Public Affairs

Award of Distinction: Don’t Let Florida Go To Pot Campaign
Moore Communications Group

Division A, Category 9: Special Events

Judges’ Award, Image Award: Team Rhino Launch on World Rhino Day
Salter>Mitchell
The International Rhino Foundation

Division B, Category 2: Brochure

Judges’ Award, Image Award: Rish Park
Melanie Mowry Etters
Agency for Persons with Disabilities Communications Team

Division B, Category 6: News Release

Image Award: I’m In News Release
Moore Communications Group

Award of Distinction: Felix Garcia Parole Release
Sachs Media Group

Division B, Category 8: Specialty Item

Judges’ Award, Image Award: Discover Cascades Commemorative Passport and Limited Edition T-Shirt
Blueprint 2000
City of Tallahassee
Leon County

Division C, Category 2: Online Audience Engagement

Image Award: I’m In Social Media
Moore Communications Group

Award of Distinction: ClothesLine: Clothes for a Cause
BowStern

Award of Distinction: School Employee Saver Contests
Salter>Mitchell
The Independent Benefits Council

Division C, Category 3: Online Promotion

Judges’ Award, Image Award: Discover Cascades Online Promotion
Blueprint 2000
City of Tallahassee
Leon County

Award of Distinction, Judges’ Award: Hometown America: Florida Eblast Campaign
BowStern

Division C, Category 5: Video – Internal

Image Award: DigiTally Download Detectives’ Video Evidence
City of Tallahassee

Division C, Category 6: Video – Public Service/more than one minute

Judges’ Award, Image Award: DRVN 850 Public Service Announcement Videos
City of Tallahassee

Division C, Category 10: Video News Release

Judges’ Award, Image Award: Discover Cascades Online Announcement
Blueprint 2000
City of Tallahassee
Leon County

Division C, Category 11: Website

Image Award (tie): Moore Communications Group Website Redesign
Moore Communications Group

Image Award (tie): School Employee Saver Campaign Website
Salter>Mitchell
The Independent Benefits Council

Judges’ Award: APDCares.org Website
Melanie Mowry Etters
Agency for Persons with Disabilities Communications Team

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