Image Awards

FPRA-Capital Chapter Honors Tallahassee’s Best at the 2010 Image Awards

Southern hospitality and mint juleps abounded at The Los Robles Women’s Club on March 31, when the Florida Public Relations Association-Capital Chapter held the 2010 Local Image Awards Ceremony. In keeping with the theme, “Inside the Winners’ Circle,” pr professionals wore their finest hats to celebrate the occasion Kentucky Derby-style. The emcee was Kentuckian and former WCTV news anchor Frank Ranicky.

The Image Awards recognize outstanding public relations programs in Florida, and aim to encourage and promote the development of public relations professionalism in the state. “Nearly 40 awards were presented to local winners who demonstrated the very best examples of innovation, planning and design,” said committee chair Sandi Copes. “Entries also must meet the highest standard of production, execution and evaluation of results and budget.”  

Melanie Mowry-Etters, Communications Director for the Agency for Persons with Disabilities, received The Stanley Tait Professional Award for Service, the Capital Chapter’s most prestigious honor. The former Capital Chapter president has more than 20 years of experience in media and government communications. The award was presented by Dr. Jay Rayburn of Florida State University’s College of Communications. He also hails from “the bluegrass state” and was Mowry-Etters’ major professor in graduate school.

Two exceptional students pursuing careers in public relations were recognized with $500 scholarships. Christina Morgan is a junior at FSU and the incoming president of the FPRA Student Chapter. Ajonelle Poole is a senior at Florida A&M University, who is active in PRodigy, a student-run public relations firm and the FAMU Green Coalition.

The following is a complete list of winners:

Ron Sachs Communications

Grand All Image Award
Florida Hospital Association “No But(t)s About It”
Client: Florida Hospital Association

Image Award
Public Affairs Program
Florida Hospital Association “No But(t)s About It”
Client: Florida Hospital Association

Image Award
Audio/Visual Tools: Public Service Video, one minute or less
Florida League of Cities Quality of Life PSA
Client: Florida League of Cities

Award of Distinction
Special Events Program
Power of the Purse Party        
Client: United Way

Judges Award
Special Events Program
Power of the Purse Party        
Client: United Way

Florida Dental Association

Grand Image Award
Printed Tools of Public Relations
Today’s FDA

Image Award
Printed Tools: Magazine
Today’s FDA

Salter>Mitchell

Grand Image Award
Audio/Visual Tools of Public Relations
Florida Commerce Credit Union WeLiveFIT! Challenge Webisodes
Client: Florida Commerce Credit Union

Image Award
Institutional Program
Florida KidCare Act-Out For Health Contest
Client: Florida Healthy Kids Corporation

Image Award
Promotional/Marketing Program
Florida Commerce Credit Union WeLiveFIT! Challenge
Client: Florida Commerce Credit Union

Image Award
Audio/Visual Tools: Promotional/Marketing Video
Florida Commerce Credit Union
WeLiveFIT! Challenge Webisodes
Client: Florida Commerce Credit Union

Award of Distinction
Audio/Visual Tools: Web Site
Florida KidCare Act-Out For Health Website        
Client: Florida Healthy Kids Corporation

Agency for Persons with Disabilities

Image Award
Community Relations Program
Disability Employment Awareness

Judges Award
Community Relations Program
Disability Employment Awareness        

Award of Distinction
Audio/Visual Tools: Electronic Communications
The Champion Newsletter        

RB Oppenheim Associates

Image Award
Public Service Program
2008-2009 TAPP Public Service Campaign
Client: City of Tallahassee

Award of Distinction
Audio/Visual Tools: Public Service Video, one minute or less
2010 TAPP TV PSAs        
Client: City of Tallahassee, Gary Yordon

Judges Award
Audio/Visual Tools: Other
FETC 2010 Twitter Engagement
Client: FETC        

Moore Consulting Group

Image Award
Printed Tools: Four-Color Newsletter
American Lung Association
“BreatheIn!” Newsletter
Client: American Lung Association

Award of Distinction
Promotional/Marketing Program
Ford Motor Company’s MyKey Tour        
Client: Ford Motor Company

Award of Distinction
Public Affairs Program
U.S. Chamber: North Carolina Campaign for Responsible Health Reform        
Client: U.S. Chamber

Award of Distinction
Program, Other
Lilly: Training Michigan Advocates to Fight for Access to Mental Health Services        
Client: Lilly
 
Award of Distinction
Printed Tools: Other
Employ Florida Banner Centers: Rebranding Toolkit
Client: Employ Florida

Award of Distinction
Printed Tools: Other
Amylin/Lilly Alliance State Cards        
Client: Amylin/Lilly

Judges Award
Special Events Program
12th Annual Roast and Toast        
FPRA Capital Chapter Roast & Toast Committee

City of Tallahassee

Image Award
Printed Tools: Other
FAMU Way Community Breakfast Postcard Invitation

Image Award
Audio/Visual Tools: Public Service Video, more than one minute
Change for Change

Award of Distinction
Community Relations Program
FAMU Way Community Breakfast        

Judges Award
Audio/Visual Tools: Public Service Video, more than one minute
Change for Change

Amanda Fliger

Image Award
Special Events Program
Image Trek: PR’s Final Frontier Image Award Competition

Revive Public Relations

Image Award
Student Projects – Public Relations Campaign
Branch Out. Campaign
Revive Public Relations

FPRA Tallahassee Student Chapter 2009-2010 Executive Board

Image Award
Student Projects – Computer-Generated Communication
The Official Blog of Student FPRA: Capital Chapter

Judges Award
Student Projects – Computer-Generated Communication
The Official Blog of Student FPRA: Capital Chapter        

Department of Business and Professional Regulation

Award of Distinction
Public Service Program
Unlicensed Activity Media Campaign        

Department of Children and Families, Judi Spann

Award of Distinction
Crisis Communication Program
Unprecedented Hanging Death of Seven-Year-Old in Florida’s Foster Care System        

Junior League of Tallahassee

Award of Distinction
Printed Tools: News Release
Junior League of Tallahassee “A Thyme to Celebrate” News Release        

Bureau of Rehabilitation and Reemployment Services

Judges Award
Printed Tools: Brochure
Redesign of the Bureau of Rehabilitation and Reemployment Services (BRRS) Brochures

Lauren Novo

Judges Award
Student Projects – Computer-Generated Communication
Gen-Y PRogress