FPRA offers two proactive, affordable “short-term investment/long-term benefit” opportunities – Accreditation in Public Relations (APR) and Certified Public Relations Counselor (CPRC). For less than the cost of many one-day seminars, Accreditation and Certification offer credentials that can last a lifetime. 

As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world.

The APR:

  • Asserts professional competence
  • Communicates professional expertise, plus personal and professional dedication and values
  • Reflects progressive public relations industry practices and high standards

How old is the Accreditation Program and who administers the exam?
The program originated in 1964 and was administered by PRSA until 1998. The Universal Accreditation Board (UAB) was formed in 1998, after a group of public relations organizations came together to unite several certification and examination programs under one program, the Examination for Accreditation in Public Relations. FPRA is one of eight members of the UAB.

What does it cost to take the Examination for Accreditation in Public Relations?

The fee is $385, although both FPRA state and the Capital Chapter offer rebates. Please note that examination fees are non-refundable or transferable. Examination fees will be forfeit if a candidate does not cancel or reschedule his/her computer-based examination appointment by noon at least two (2) business days prior to the appointment date. If a candidate misses his/her appointment, he/she will not be rescheduled and will forfeit all fees paid.

What happens when I pass the APR exam?
Congratulations! You are now one of more than 5,000 accredited PR professionals. You are entitled to use the APR initials after your name, on business cards, etc.
(Note: individuals are accredited, not firms)

What about the CPRC program?
Certified Public Relations Counselor is the second tier credential offered by the Florida Public Relations Association. The certification process was developed to recognize professional growth and achievement of senior members who have already earned the APR designation.

Candidates for CPRC must be a member of the Florida Public Relations Association and have a minimum of 10 years of professional practice in public relations.

The exam, which is administered throughout the year, consists of a written section, comprised of case studies, and an oral component, which requires the candidate to make a presentation to a panel of certified evaluators.

The cost of the CPRC exam is $150. To take the CPRC exam, request an application from the State Association Office of FPRA, 40 Sarasota Center Blvd., Ste. 107, Sarasota, FL 34240 or call 941-365-2135.

For More Information:
Rachel Smith, APR, CPRC
Accreditation Chair
[email protected]